MANAGEMENT OF PRICING IN THE GDO

THE NEED

The customer is a leader of the Italian large-scale retail trade who has expressed the need to review the IT process that guides product sales positioning based on market surveys.

THE SOLUTION

We analyzed and redesigned the entire process based on the following phases:

1. Detection, acquisition of competitors' prices and association

2. Create a simulation session

3. Control and validation of the simulation

4. Control of final balances

We have therefore created an application that implements the phases described above.

With the creation of the application, the customer is in possession of the necessary tools to position himself adequately with respect to the competition with:

- decrease in user engagement

- reduction of the possibility of error

- possibility of checking the effectiveness of the operations carried out on the actual results.