In today's Fashion & Luxury Retail environment, Omnichannel is now a key element pe͏r͏ offer customers a smooth, consistent and seamless shopping experience. Now con͏sumers expect͏ to interact with Brands across countless touch points-physical stores, e-commerce, mobile apps, social commerce, and marketplaces-without interruption. For Retailers, this͏ means aligning all business IT systems well, ensuring real-time data flow and integration across platforms. 

But how can a truly efficient omnichannel experience be built in Fashion & Luxury? What are͏ the integrations needed to eliminate the barriers between the onlin͏e and the offlin͏e? 

Cegid: the Best in Class POS & Omnichannel Solution 

Cegid is the market-leading Retail POS & Omnichannel solution, used by over 1,000 brands, 75,000 stores and present in 75 countries. We have been a Certified Cegid Partner since 2012, a guarantee of expertise and quality in supporting Fashion & Luxury retailers. With our expertise on Cegid methodologies and processes, we help companies to: 

- implement a scalable and integrated IT architecture that enables smooth management of all sales channels, leveraging the full potential of Cegid. 

- optimize business processes, synchronizing ERP, e-commerce, CRM and WMS for more efficient management of stock, orders and customers. 

- enhance the omnichannel experience by implementing customized solutions that eliminate friction between online and offline. 

We partner with international brands to ensure that every touchpoint is seamlessly connected and every business process is supported by cutting-edge technology. 

The omnichannel experience: the customer at the center 

The omnichannel approach takes shape from the customer experience. Consumer expectations are increasingly high, and brands need to ensure a smooth journey between touchpoints, with personalized and seamless services. Here are some of the most relevant aspects: 

- click & Collect: the service of buying a particular item online and picking it up later in store. 

- omnichannel return: the customer can buy a product online and return it in a physical store, without complications. 

- advanced clienteling: sales assistants must have real-time access to the customer's purchase history, offering personalized recommendations through integration with the CRM system. 

- real-time availability of products: a customer visiting a store must have visibility, from an app or via a website, into the actual availability of a particular item or whether it can be ordered from another store.



The importance of inte͏gration between systems͏

To enable a s͏frictionless experience,͏ it is important to ensure complete synchronization between Cegid  and major enterprise systems: 

• ERP (Enterprise Resource Planning): enables central management of all͏ pr͏odo͏tti data, prices, orders, and clients͏i avoiding errors, and redundancies. 
• E-commerce &͏ Marketplace: linking online sales platforms with the central system ensures u͏n co͏stant aggior͏name͏nto inventory, u͏na automatic order management, and a unified customer experience. 
• CRM (Customer Relationship ͏Mana͏gem͏ent): effective integration enables tracking customer interactions, personalizing offers, and improving loyalty. 
• WMS (Warehouse Management System): an integration with the warehouse ͏permits optimizing ͏ ͏ logistics and ͏r͏stocking, avoiding stock-out͏ or overstock. 
• Payment systems (for example Adyen).

The value of omnichannel integration 

Companies that invest in an omnichannel strategy achieve concrete and measurable benefits. With the right integrations between systems, major improvements can be achieved: 

• reduction in order handling errors through synchronization between Cegid, ERP and WMS, with real-time inventory visibility. 
• acceleration in order fulfillment time, thanks to the automation of the flow between marketplace and e-commerce. 
• increased customer loyalty, thanks to integration between CRM and physical stores for a personalized and seamless experience. 
• improved logistics efficiency, with optimized stock management between warehouse, e-commerce and physical stores. 

These results demonstrate the concrete value of a well-implemented omnichannel strategy: increased operational efficiency, better order management, and increased customer satisfaction. 

In the rapidly evolving digital environment we are experiencing, omnichannel is a necessity, and only Brands that effectively integrate their IT systems, offering a frictionless shopping experience, are the ones that win and retain customers in the long run.

Relying on an experienced technology partner capable of managing integrations between ERP, CRM, WMS, marketplace and POS is the key to an efficient and competitive business. Start improving your omnichannel strategy now, contact us for a personalized advice.