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The world of Retail is experiencing moments of rapid evolution, the trend of "mobile first", the spread of e-commerce, the necessary online visibility of stocks requires both large brands and retailers to rethink the way they offer products and to connect with your target.
We have been talking about Omnichannel for some time now but still too often the two experiences, online and physical, are managed separately and do not converge, making an immediate transition from one experience to another possible, allowing you to enjoy the advantages of both worlds without having to force to choose depending on where they are.
The use of a centralized platform allows complete integration between the different channels, online and offline, thus guaranteeing an always coherent shopping experience whatever the channel and the multiple touch points used. Thanks to reports and dashboards, analytics it is possible to make sales forecasts and make informed and better decisions on pricing, replenishment and how to maximize sales and margins.
Thanks to the digital tools available today, it becomes simple to allow your staff to intuitively navigate between the different apps and functions such as sales, customer data, loyalty policies, product viewing, catalogues, stock... available on any fixed and mobile POS device, for a truly unique and enriched user experience.
The world of Retail is experiencing moments of rapid evolution, the trend of "mobile first", the spread of e-commerce, the necessary online visibility of stocks requires both large brands and retailers to rethink the way they offer products and to connect with your target.
Only by starting a path of evolution of its strategies, which from multichannel, where each channel is managed independently, must transform into omnichannel, to achieve complete integration between the different channels, online and offline, thus guaranteeing an always coherent shopping experience whatever the channel used.
How to respond to the new needs of increasingly attentive, hyper-connected and informed consumers?
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